Winner: 2026 Global Impact Catalyst Award 

Recognized for turning operational efficiency into a humanitarian multiplier, VSP Vision proved that modernizing the "back office" of charity care directly increases the number of patients served in the field.

Asana has made it easier for us to manage complex, cross-functional work while keeping teams aligned on priorities and helping us deliver work more efficiently and on time."

Wendy Hauteman

Wendy Hauteman, Chief Marketing Officer

Centralized mobile clinic scheduling and logistics

Previously, managing mobile clinics across four Excel workbooks led to 30% missed opportunities for expansion due to scheduling conflicts and poor visibility. VSP solved this by creating the "VSP Eyes of Hope - Mobile Clinic Event Schedules" project, which serves as the operational anchor for every clinic on the road.

• Unified event entry: Schedulers create a single task for each event, immediately populating custom fields for location, city, state, and partner details.

• Multi-stakeholder coordination: Planning begins months in advance, utilizing 70+ custom data fields to manage everything from site leadership to local doctor communications.

• Real-time visibility: Allowed multiple teams access the same live schedule.

• Standardized planning: Custom templates and bundles ensure the  preparation required for each event follows a consistent, high-quality VSP standard year-over-year.

The schedule is our one source of truth. By building iterations of this project to represent every logistical challenge the team faces, we created a process that improved their daily workflow and ensured every event meets VSP quality expectations."

Amber Wong

Senior Business Analyst

Cross-functional storytelling

Executing a mobile clinic requires more than just clinical care; it requires a synchronized communications strategy. VSP uses Asana’s "Work Graph" model to ensure that  teams are always in lockstep with on-the-ground operations.

• Silo-free collaboration: By adding stakeholders as collaborators to specific event tasks, teams coordinate media alerts and briefing books directly alongside logistics data.

• Tailored perspectives: Teams utilize filtered views—such as Storytelling —to see only the event details relevant to their specific initiatives.

• Automated task routing: Rules automatically trigger subtasks for PR and content teams as soon as an event date is confirmed, accelerating speed-to-market for promotional campaigns.

Managing logistics in Asana has been transformational. Collaboration has surged because we’ve replaced manual reports with a shared digital workspace. Automation and forms now handle the recurring work, allowing us to focus on our mission instead of the administrative chase."

Susan Shafer

Sr. Director, Corporate Social Responsibility & Public Affairs

Impact reporting and data-driven decision making

Before Asana, manual reporting was a constant drain on the CSR team's capacity. Now, post-event data feeds directly into dashboards, providing leadership with an immediate, accurate view of the organization’s charitable impact.

• Live impact stats: After each clinic, site leaders input metrics—including exams performed and glasses made—directly into custom fields that automatically update the project dashboard.

• Automated post-event reviews: Templates prompt the attachment of highlights and lessons learned, creating a searchable archive that informs partner selection for future years.

• Executive accessibility: Dashboards give leadership a top-down view of impact across 80+ events, enabling fast decisions on how to reallocate resources to underserved communities.

• Operational accuracy: By replacing manual data reconciliation, the team saves 20 workdays a year—time that is reinvested back into the mission of expanding access to care.

The time we save—estimated at 20 workdays a year—goes directly back into our mission. Having data on the back end enables quick, reliable reporting  and means we can spend more energy expanding access to eye care in the communities that need it most."

Susan Shafer

Sr. Director, Corporate Social Responsibility & Public Affairs

Conclusion

Before Asana, VSP Vision’s charitable reach was constrained by the limitations of disconnected spreadsheets. By building a unified operating system for its VSP Eyes of Hope mobile clinics, the organization has turned operational efficiency into a catalyst for human impact. This architecture allows VSP to scale its  mission with precision, ensuring that more people receive access to vision care while providing leadership with the transparency needed to sustain growth. As VSP enters its next decade of service, its digital-first approach will help it deliver on its social responsibility commitment to increase equitable access to eye care and eyewear.