Get total visibility
See launch milestones at a glance, so it’s clear what needs your attention.
Ship efficiently
Coordinate with internal and external partners to launch faster, with fewer costs.
Keep partners informed
Share real-time data so launch teams can course-correct.
Track launches in one view
Monitor every product launch in a single portfolio.
See status, budget, and more so you can track progress and remove blockers quickly.
Know what’s coming next by visualizing your entire launch timeline.
Stay on target
Share milestones like testing and ship dates, so launch teams can align their timelines.
Get visibility into engineering and design work with our Jira Software Cloud and Figma integrations.
Get the latest updates
See the most important launch updates with an AI-generated digest.
Build custom dashboards to share real-time insights with internal and external partners.
Bring launch teams together
Hundreds of app integrations help teams ship products seamlessly, no matter what tools they use.
Ship faster with templates
Don’t start from scratch. Use a pre-built template to coordinate all your moving pieces.
Product launch template
Hit deadlines, connect cross-functional teams, and see launch updates—all in Asana.
Product roadmap template
Track and monitor product initiatives from development through launch.
Company Size
Enterprise
Industry
Retail & consumer goods
If you're developing perfume, it's not the same thing as developing skincare. And if you're developing a product, it's not the same as developing the advertising. We needed a tool that could adjust, and Asana was the perfect transformation from spreadsheets and all the work they had created.
Thibault Delavault
Director of Strategic Planning at Parfums Christian Dior
Optimize your launch process
Explore expert tips to get the most out of every product launch.
Still have questions? We have answers.
A product launch plan lists the steps, schedules, and team roles needed to introduce a product to the market. It usually covers the target audience, the messages to use, the marketing channels to choose, key dates, and how to measure success. With a clear plan, teams can work together smoothly and avoid confusion during the launch.
"Product Launch" includes a coordinated launch workflow with timelines, tasks, status tracking, and integrations.
How long a product launch takes depends on the type of product, the complexity of the market, and the size of the team. Some launches only need a few weeks, but others take months to prepare. Most teams spend the most time before the launch, doing research, planning, and creating materials.
Marketing helps people learn about the product and want to try it, both before and after launch. The marketing team decides what messages to share, which channels to use, and creates ads or other content to reach the target audience. Good marketing makes sure the product gets noticed by the right people and encourages them to use it early on.
Once the product is launched, teams review its performance, gather customer feedback, and adjust their plans as needed. They check things like sales, customer interest, and reactions to see what went well and what could be better. This helps them plan future updates, marketing, and product changes.
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