得獎者：2026 年全球工作創新獎

This award recognized FedEx for its pioneering use of AI-powered workflows to solve complex governance challenges in a legacy logistics industry. By embedding AI directly into the architecture of work, FedEx has established a new global benchmark for enterprise-scale marketing and sales enablement execution.

我們的團隊專注於重新思考整個組織的工作流程，以確保我們優先考慮能為客戶帶來真正價值的高影響力計劃。 透過建立可擴展的工作流程並有意利用 AI，我們提高了可視度和速度，同時減少了先前團隊之間存在的手動摩擦。 這種轉變使我們能夠超越協調工作，並將精力運用在策略執行上。

銷售與全球解決方案資深副總 Rachel Skaff

使用案例 1：AI 驅動的行銷需求接收和治理

Previously, FedEx managed marketing initiatives through a network of over 24 intake forms, leading to bottlenecks as teams manually chased missing information. FedEx addressed this by building an intake and governance engine that centralizes all requests into a single stream. 

• Autonomous triage: AI Studio analyzes structured intake submissions to generate a summarized brief and automatically routes requests to the appropriate strategy lead.

• Strategic prioritization: AI-generated strategic briefs help leadership assess priorities and resource allocation, accelerating the execution of approved initiatives.

• Technical document creation: Once approved, Asana AI Teammates draft key deliverables such as go-to-market plans and media briefs, significantly reducing manual documentation time.

• Decision-making authority: Marketing strategy leaders review all AI-generated outputs to ensure alignment with business priorities before final approval.

最大的顛覆性變革是利用 Asana AI 隊友，從直接在工作流程中擷取的資訊自動產生關鍵的 Business 版文件。 我們不用手動重新建立簡介和簡報，而是在更短的時間內產出高品質的技術輸出，將規劃時間從數週縮短至數天。

數位行銷主管 Jessica Rogers

使用案例 2：全球銷售準備度和支援

The Sales Enablement organization previously operated through regional intake channels without a consistent method for sizing or prioritizing more than 25 weekly global requests. FedEx replaced this approach with a standardized sales readiness engine that qualifies and bundles requests globally.

• Intelligent qualification: When a request is submitted, AI Studio identifies similar past projects to enable bundling, reducing intake time from 90 minutes to 30 minutes.

• Global portfolio management: Approved requests are automatically added to a global enablement portfolio, where automated timelines provide real-time tracking across all regions.

• Integrated work updates: An AI Teammate generates visual HTML work status updates for sharing with stakeholders, saving leads 1 hour per project per week.

• Accelerated execution: An embedded AI Teammate synthesizes request data and conducts market research to generate creative briefs and identify gaps, accelerating content development and saving over 1,200 hours annually.

• Standardized technical data: An AI Teammate structures technical documentation, such as business requirements documents (BRDs), ensuring a clear context for technical teams. 

我們不僅改進了流程。 我們透過 AI 驅動的接收和資格判定引擎，從根本上改變了銷售啟用的工作流程，該引擎可在提交時自動對全球請求進行分類、規模確定和優先順序排定。 曾經是零散且被動的流程，現在已成為可擴展的智慧系統。

銷售支援顧問 John Parkinson

使用案例 3：高階主管報告與工作流程專業知識

Before consolidating its work, FedEx leadership lacked a centralized view of initiatives, and teams spent excessive time manually assembling status updates. FedEx introduced specialized AI Teammates that serve as process experts and automated reporters.

• Smart Status summaries: Asana AI Teammates generate automated project summaries and leadership updates, ensuring stakeholders have consistent visibility into risks and milestones.

• Process coaching: Specialized teammates, such as the "QDM Expert" and "Scrum Assistant" provide real-time coaching on internal processes and agile frameworks–like generating a new delivery PDD in minutes.

• Decision acceleration: By automating documentation and reporting, FedEx reclaimed 300+ hours per year previously spent on manual review and alignment effort.

我們建立了一個單一路徑，用於管理從接收到審查的需求。 我們意識到真正的價值在於消除團隊之間的摩擦；AI 使我們能夠將分散的輸入轉化為一個順暢的端到端系統，並提供擴展和發展其影響力的空間。

數位行銷主管 Jessica Rogers

Conclusion

Before this transformation, FedEx relied on manual reconciliation to advance complex marketing and sales initiatives. By building a scalable, AI-supported system, FedEx has shifted from manual coordination to strategic decision-making. This architecture ensures consistent execution and measurable impact as global demand grows.