Platform Operations Specialist, Web & Ad Operations

Asana has a big mission and even bigger opportunity: to help humanity thrive by enabling the world's teams to work together effortlessly.

The Marketing Operations team is responsible for unleashing productivity and innovation within Asana's marketing team, leveraging transformative technology and strategies, while orienting around the customer journey. We’re looking for a Platform Operations Specialist, Web & Ad Operations to support our marketing operations efforts in maintaining our foundational web tracking, ad tech and audience tools that enable effective campaign execution, optimization & measurement. 

This role is based in our Warsaw office with an office-centric hybrid schedule - in-office days are Monday, Tuesday, and Thursday. 

We offer a Contract of Employment (UoP) for our employees in Poland.

What you’ll achieve

• Support the maintenance and governance of the ad platform technology stack. 
• Assist with audience creation and data onboarding in our customer data platform and other data tools.
• Help set up and test campaigns in ad platforms, Marketo, and Salesforce
• Facilitate communication between external agencies and internal marketing teams by providing support on ad tech tools and platform integrations.
• Maintain and update performance dashboards, ensuring stakeholders have access to clear and actionable reports, and assist with data analysis.
• Support web analytics investigations and troubleshooting, including identifying tracking issues and collaborating with cross-functional teams to resolve data discrepancies.
• Monitor and maintain tracking pixels, conversion events, and key user interactions across ad platforms, tag management systems, and our website to ensure data accuracy.
• Keep internal documentation up to date, including details related to our ad tech stack, tag placement, event tracking, and custom dimensions/metrics.
• Identify inefficiencies in current processes and provide recommendations for improvement.
• Experience growth and development through opportunities to stretch and learn.
• Be an early employee in our growing Warsaw office, contributing to a culture that keeps Asana's workplace balanced, performant, inclusive, transparent, and aligned with our values. 

About you

• Entry-level professional, curious and eager to learn with a passion for Marketing Operations.
• Detail-oriented with strong organizational and analytical skills.
• You work well in a collaborative, fast and cross-functional environment.
• Team-oriented and excited to work at Asana.
• Continuously seeks to understand, improve, and innovate.
• Google Marketing Platform, Meta, Linkedin, Google Ads, Tag Management System (Google Tag Manager or other TMS), CDP (customer data platform) experience preferred but not required. 
• Fluency in English and excellent communication skills, both written and verbal. 

What we offer

• The opportunity to learn and grow within a world-class Marketing Operations team. 
• Generous, transparent and fair compensation system (base salary and Restricted Stock Unit for Asana Inc.) 
• Contract of Employment 
• Health insurance with dental and travel coverage (Lux Med) 
• Meals reimbursement on the days that you work from the office
• Career growth budget 
• Home office setup budget 
• Gym/Fitness reimbursement
• Fertility healthcare and family-forming support with Carrot
• Mental health support in Modern Health
• Group life insurance
• MacBooks with all necessary accessories

For this role, the estimated salary range is between 9,000 - 11,100 PLN gross monthly on the contract of employment (UoP). The actual salary will vary based on various factors and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the compensation range for this role may be modified.

About us

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