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Marketing

Marketing resources

Marketing leaders need to be at the forefront of change. Learn from industry experts, discover innovative strategies, and transform your marketing efforts into a powerful engine for business success.

Featured resources

Video

See Asana in action for Marketers

September 30th, 2023

Ebook

The Business Value of the Asana Platform

April 19th, 2023

Ebook

Human-centric AI at work: A marketer's playbook for powering your organization with AI

September 14th, 2023

Article

13 marketing trends and strategies to supercharge your 2024 campaigns

Caeleigh MacNeil

December 14th, 2024• 6 min read

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Webinar

How Asana drives impactful product launches in 3 steps

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IT card image—woman standing against a wall on her laptop

IT

In an evolving business landscape, IT leaders are stepping out from behind the computer screen. Learn how you and your team can leverage IT resources to influence business strategy, drive innovation, and create a competitive edge.

Operations

Operations and PMO leaders keep the business engine humming. Dive into resources that empower you to streamline processes, manage projects effectively, and drive operational excellence.

Marketing resources

Featured resources

See Asana in action for Marketers

The Business Value of the Asana Platform

Human-centric AI at work: A marketer's playbook for powering your organization with AI

13 marketing trends and strategies to supercharge your 2024 campaigns

Browse all marketing resources

Going for Gold: How NCAA scaled their Olympic campaign 4x with Asana

How Asana uses work management for smoother creative production

Build a marketing operations strategy in 4 steps

How Asana uses work management for more impactful campaigns

Marketing vs. advertising: What’s the difference?

Campaign management is broken. Here’s how to fix it.

How Asana uses work management for content marketing

7 causes of content calendar chaos—and how to solve them

What is a digital marketing strategy? 9 steps to boost your online presence

Marketing leaders talk AI: How to optimize your tech stack

4 P's of marketing: How to achieve the perfect marketing mix

What is a product launch? A guide from planning to execution

The right—and wrong—ways to collaborate, according to research

What is creative production? The 6-step process

Marketing campaign management: 7 steps for success

AI experimentation at Asana: From fear to fearless execution

19 types of marketing you should know about

Level up your marketing with a perceptual map (with template)

Marketing project management: How to structure your strategy

How 3 world-class teams streamline creative production at scale

Marketers are AI skeptics. Here’s how to fix that.

Templates for Marketing teams

5 steps to set your marketing plan up for success

How to create a winning marketing plan (with examples)

13 marketing trends and strategies to supercharge your 2024 campaigns

Marketing campaign template

Your AI blueprint: How to build a transformational strategy from the ground up

Event marketing plan template

How Asana’s digital team used work management to refresh our brand

Email marketing calendar template

How to improve your retail merchandising strategy with Asana

How Asana drives impactful product launches in 3 steps

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IT

Operations

Project management

Leadership

Work Innovation Lab

Productivity

Business strategy

Goals

Project planning

Collaboration