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Marketing

Marketing resources

Marketing leaders need to be at the forefront of change. Learn from industry experts, discover innovative strategies, and transform your marketing efforts into a powerful engine for business success.

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Featured resources

See Asana in action for Marketers

September 30th, 2023

The Business Value of the Asana Platform

April 19th, 2023

Human-centric AI at work: A marketer's playbook for powering your organization with AI

September 14th, 2023

13 marketing trends and strategies to supercharge your 2024 campaigns

Caeleigh MacNeil

December 14th, 2024• 6 min read

Browse all marketing resources

How to scale marketing campaigns and programs with work management

4 P's of marketing: How to achieve the perfect marketing mix

How to improve your retail merchandising strategy with Asana

Going for Gold: How NCAA scaled their Olympic campaign 4x with Asana

How Asana uses work management for smoother creative production

Build a marketing operations strategy in 4 steps

How Asana uses work management for more impactful campaigns

Marketing vs. advertising: What’s the difference?

Campaign management is broken. Here’s how to fix it.

How Asana uses work management for content marketing

7 causes of content calendar chaos—and how to solve them

What is a digital marketing strategy? 9 steps to boost your online presence

Marketing leaders talk AI: How to optimize your tech stack

The right—and wrong—ways to collaborate, according to research

What is a product launch? A guide from planning to execution

What is creative production? The 6-step process

Marketing campaign management: 7 steps for success

AI experimentation at Asana: From fear to fearless execution

19 types of marketing you should know about

Level up your marketing with a perceptual map (with template)

Marketing project management: How to structure your strategy

How 3 world-class teams streamline creative production at scale

Marketers are AI skeptics. Here’s how to fix that.

Templates for Marketing teams

5 steps to set your marketing plan up for success

How to create a winning marketing plan (with examples)

13 marketing trends and strategies to supercharge your 2024 campaigns

Marketing campaign template

Your AI blueprint: How to build a transformational strategy from the ground up

Event marketing plan template

State of Marketing Collaboration

How Asana’s digital team used work management to refresh our brand

Explore resource hubs

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Collaboration

Collaboration is the cornerstone of great teamwork. Get resources on how to unlock collaboration and empower team members to work together effortlessly.

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Project planning

Track your work—and get results. With project planning, organize and track everything to set each project up for success. Then, move work across the finish line and hit your deadlines.

Business strategy

Productivity

Goals

Hybrid and remote work

Work Innovation Lab

Anatomy of Work Collection

Agile project management

Industry insights