Asana partner saves clients up to 12 hours per month with AI Studio

The way we work is undergoing a radical transformation and Arthur Begou, COO of Asana partner iDO, has a front row seat. 

His journey into reimagining productivity began not with spreadsheets and profit margins, but by asking how AI could help his organization's 500 diverse clients accomplish more. This vision evolved into the firm now pioneering AI-powered workflows that are reshaping how their clients approach their daily operations.

"We're not just adding AI everywhere," Arthur said. "We're focused on creating smart workflows that genuinely save time and resources."

Proving AI's real-world value

One of the most compelling parts of iDO's approach is their commitment to quantifying AI's impact. They've developed an internal system that meticulously tracks how Asana AI Studio contributes to fine-tuning various business processes, calculating precise time savings and efficiency gains. It's not about theoretical potential—it's about concrete, measurable improvements.

Here’s one example from the iDO team:

Note: Time-saving estimates supplied by iDo and are based on internal calculations

Practical AI applications that matter

Arthur and the entire iDo team are engaged in several game-changing AI workflow use cases:

Intelligent Client Intake: By using AI to analyze client form submissions, they can instantly generate kickoff recommendations, prioritize key actions, and provide consultants with actionable insights—transforming what could be hours of manual review into a fast, streamlined process.

Resource Dispatching: iDo is using AI to match the right consultants to the right projects based on availability and expertise, optimizing team allocation.

Enriching Leads: By analyzing company industry and size, AI Studio instantly enriches lead information, eliminating the need for manual research. This automation saves the sales team 40 minutes per month and provides a one-time cleanup of 1,000 minutes, enhancing decision-making and outreach efficiency.

Cleaning Up Tasks: AI Studio transforms messy, dictated tasks into clear, structured, and categorized action items, eliminating unnecessary words and improving prioritization. By automating this process through the Asana iOS app, it saves the team 100 minutes per month.

Extracting Key Information: Automating the extraction and organization of subscription dates from documents like invoices and expenses, eliminating the need for manual data entry. This saves finance teams 100 minutes per month, iDo estimates, streamlining workflow and reducing errors.

Translating Content: By automating translation and localization, marketing content remains consistent across regions without the need for external tools or manual edits. Removing language barriers and boosting efficiency, this streamlined process saves the team 100 minutes per month.

Status Update Standardization: With Asana’s Smart status, engagement updates are now standardized across all projects, eliminating inconsistencies from manual input. This automation keeps teams aligned and saves 200 minutes per month for iDO consultants.

The human-AI partnership

What sets iDO's approach apart is their view of AI as a true "teammate." They're not replacing human workers but empowering them. As Arthur explained, "AI is a real teammate with us." Each AI workflow is carefully designed to augment human capabilities, not replace them.

More advice

For businesses considering doing more with AI integrations, Arthur offers key advice: focus on proving value. "Stakeholders need to demonstrate the concrete impact AI adds to processes," he said. It's about moving beyond hype and focusing on measurable outcomes.

Key takeaways:

• AI workflows can dramatically reduce administrative overhead

• Quantifying efficiency gains is crucial

• The goal is augmentation, not replacement

• Start with targeted, high-impact use cases

As companies like iDO continue to push the boundaries of incorporating AI into business processes, one thing becomes clear: the future of work is about creating powerful partnerships that create unprecedented productivity, and ensure both humans and AI are always in the loop.