Australia’s AI adoption has stalled. New research shows what it actually takes to scale

On paper, AI is everywhere in Australia—embedded in strategies, roadmaps, and press releases. But in practice? It’s a different story.

Only 14% of organisations have scaled AI across their business.

And AI use among workers hasn’t budged: 46% report weekly usage in 2025—virtually flat from 2024.

This research, based on a survey of 2,010 Australian knowledge workers, reveals what’s really holding AI back in the workplace—and what leading organisations are doing to break through the ceiling.

Inside the report:

1. Why AI adoption has stalled in Australia—and what’s preventing most organisations from moving beyond scattered pilots.

2. What the top 14%—the AI Scalers—do differently to deliver real business impact from AI.

3. A first look at the four AI personas shaping adoption across Australian organisations and what the ideal mix looks like.

4. And much more on how leading Australian organisations are building workflows, mindsets, and systems where AI actually delivers results.

The bottom line? You can’t bolt AI onto a broken system and expect results. AI Scalers know that. They’re not just layering tools on top of legacy processes—they’re rebuilding work from the ground up.

Most companies won’t make the leap. Will yours?

Download the report and find out what it takes to scale AI in Australia.