Asana Named a Leader in 2025 Gartner Magic Quadrant for Collaborative Work Management for Third Consecutive Year
We're proud to share that for the third year in a row, Asana has been positioned as a Leader in the Gartner Magic Quadrant for Collaborative Work Management (CWM). This recognition underscores our commitment to delivering a powerful, flexible, and easy-to-use platform that helps teams align work with organizational objectives.
What This Recognition Means
Being positioned as a Leader in the Gartner Magic Quadrant reflects both our vision for the future of work management and our ability to execute on that vision. The Magic Quadrant evaluates vendors across two key dimensions:
Completeness of Vision: How well we understand market direction and our strategy to shape it
Ability to Execute: Our capacity to deliver on our vision through product capabilities, market presence, and operational excellence
In this year's evaluation, Asana maintained our strong position, demonstrating consistent innovation and execution while staying focused on what matters most: helping organizations achieve their goals through better work management and collaboration.
Leading the Market in Strategic Alignment
One of the standout findings from this year's Gartner evaluation is particularly meaningful to us. In the companion Critical Capabilities for Collaborative Work Management report, Asana received the highest score among all evaluated vendors for Objectives and Key Results (OKR) Management, with a score of 4.63 out of 5.
This recognition validates our deep commitment to strategic alignment—ensuring that every task, project, and initiative connects directly to organizational objectives. Our Work Graph architecture serves as the foundation for this capability, creating a centralized hub that links individual work to company-wide goals with unprecedented visibility.
Why Asana Continues to Lead in CWM
Several key strengths that set Asana apart include:
Market Presence and Brand Recognition
Asana has established a strong global presence with a large and dedicated user community. This foundation provides enhanced market visibility and supports our continued growth. Consistently appears on prospective customers' shortlists—a testament to our reputation in the enterprise market.
The Asana Work Graph as an AI-Enabler
Our Work Graph architecture enables no-code insertion of agentic AI into workflows with Asana AI Studio, and very soon, AI agents in the form of Asana AI Teammates. Rooted in the Work Graph data model, these agentic workflows are able to delegate work and streamline processes with intelligent automation, and in the case of AI Teammates, take on the work themselves. This approach goes beyond simple task management to create a truly intelligent system that adapts to how teams work and enables true human and AI collaboration.
Comprehensive Product Capabilities
From task management and project planning to resource management and OKR tracking, Asana offers a complete suite of CWM features. Our platform demonstrates particularly strong capabilities in objectives and key results management, supporting the decomposition of strategic goals and linking them to daily execution with high visibility across the organization.
Innovation That Drives Results
Recent platform enhancements reflect our focus on enterprise readiness and practical innovation:
Enterprise Security: Expanded capabilities to meet the most demanding security and compliance requirements
Advanced Automation: A powerful automation engine that eliminates repetitive work
AI-Driven Features: AI-powered work planning and centralized collaboration through Asana Inbox
Work Graph Evolution: Continued development to connect organizational work from individual tasks to strategic initiatives
Looking ahead, our roadmap focuses on providing deeper resource management capabilities for budgeting and timesheet management, a highly secure version of the platform called Asana Gov with moderate FedRAMP certification, and introducing specialized add-ons for specific types of work activities.
A Platform Built for Strategic Impact
What sets Asana apart is our fundamental belief that effective work management must connect strategy to execution. It's not enough to manage tasks efficiently—teams need to understand how their work contributes to organizational success. Our Work Graph data model makes this connection visible and actionable, providing a central information hub that keeps teams aligned and productive.
This focus on strategic alignment is precisely why our OKR management capabilities lead the market. We've built a platform that naturally supports the flow of strategic objectives through an organization, ensuring visibility, accountability, and progress at every level.
Supporting Diverse Use Cases
Beyond strategic planning, Asana's platform excels across multiple use cases evaluated in the Critical Capabilities report:
Work Planning and Execution
Marketing Work Management
Intake, Triage and Service Operations
Product Management Operations
Professional Services Automation
This versatility reflects our commitment to serving the diverse needs of modern organizations, from creative teams managing campaigns to product teams coordinating launches.
Continuous Improvement and Growth
We're also addressing areas where we can improve around platform complexity for basic use cases and the ongoing development of our vertical industry programs. We're tackling both through:
Comprehensive Training: Our Asana Academy certification program helps users quickly master advanced capabilities
Vertical Specialization: Maturing go-to-market teams focused on industry-specific needs, including the upcoming launch of Asana Gov with enhanced capabilities for government customers
Additionally, our path to profitability demonstrates disciplined execution. After three consecutive quarters of increasing non-GAAP profitability, we're proving that it's possible to achieve financial sustainability while continuing to serve customers and maintain our competitive position.
Looking Forward
This recognition as a Leader in the Gartner Magic Quadrant for the third consecutive year reinforces our mission: to help humanity thrive by enabling the world’s teams to work together effortlessly. As organizations increasingly recognize the importance of connecting individual contributions to company-wide objectives, Asana stands ready to deliver the platform they need.
Being recognized with the highest score in OKR management isn't just a product achievement—it's proof that our vision for strategic work management resonates with how modern organizations operate. When every team member can see how their work connects to what matters most, organizations unlock new levels of performance and purpose.
We're grateful to our customers, partners, and team members who make this possible. Your feedback, insights, and dedication drive us to keep innovating and improving. As we look to the future, we remain committed to building the most powerful, flexible, and strategic work management platform available.
Gartner Magic Quadrant for Collaborative Work Management, Nikos Drakos, Joe Mariano, Lacy Lei, Hironori Hayashi, 28 October 2025
The Gartner Magic Quadrant provides a graphical competitive positioning of technology providers in markets where growth is high and provider differentiation is distinct. Leaders execute well against their current vision and are well-positioned for tomorrow. For more information about the 2025 Gartner Magic Quadrant for Collaborative Work Management, please visit our resources page.
Gartner, Magic Quadrant for Collaborative Work Management, Nikos Drakos, Joe Mariano, September 2025
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
