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Indeed risparmia 300.000 USD all'anno con un motore Global Creative Operations basato sull'IA
Indeed, il sito di annunci di lavoro numero 1 al mondo, ha trasformato le sue operazioni globali trasformando Asana in un assistente cognitivo per i suoi team creativi e di analisi. Implementando Asana AI Studio, Indeed ha eliminato il costo di coordinamento per la gestione di 1.500 richieste annuali in 60 paesi e 28 lingue, senza un aumento proporzionale del personale. Questo passaggio dall'inserimento manuale dei dati all'orchestrazione basata sull'IA ha consentito di recuperare oltre 1.400 ore di tempo dei dirigenti, permettendo al team di concentrarsi sulla sua missione di aiutare le persone a trovare lavoro, anziché sul lavoro superfluo.
In qualità di sito di lavoro n. 1 al mondo, Indeed mette in contatto persone in cerca di lavoro e datori di lavoro in oltre 60 paesi e 28 lingue. Il suo team creativi interno, composto da oltre 70 persone, e i reparti di analisi globale fanno in modo che ogni punto di contatto del marchio, dalle campagne globali al posizionamento del prodotto, generi risultati aziendali.
Highlights
Challenges
System rigidity: A legacy, developer-dependent environment made it impossible for creative teams to iterate on workflows in real time.
Administrative friction: Managing 1,500+ requests across 28 languages created a massive manual triage burden for senior producers and analysts.
Reporting lag: Leadership lacked real-time visibility into global capacity, with producers spending 13 hours per month manually mining data for status updates.
Solutions
Automated project discovery: AI Studio parses unstructured intake data to auto-draft technical project charters and requirements documents.
Intelligent triage engine: Smart rules automatically route global requests to 80 specific portfolios and assign job codes based on region and asset type.
Autonomous brand auditing: Asana AI Teammates act as global content strategists, matching localized assets to brand guidelines across 28 languages in seconds.
Outcomes
$300,000 saved in time savings and unlocked capacity across globalization and analytics functions.
1,400+ high-level hours reclaimed annually by automating project charters and discovery.
42% reduction in manual ticket management for the global creative agency.
60% faster lead time from raw request to active project by eliminating manual scoping.
Asana ha cambiato radicalmente il modo in cui gestiamo le operazioni creative su larga scala. Per la prima volta, abbiamo visibilità in tempo reale su tutti i flussi di lavoro creativi, dalle singole campagne ai portfolio completi dei programmi. Questa trasparenza ci ha permesso di individuare schemi, risolvere tempestivamente i colli di bottiglia e prendere decisioni più rapide e informate.”
Winner: 2026 Global AI Innovation Partner Award
This award recognizes Indeed for moving beyond simple task automation to a cognitive delegation model. By using AI Studio to handle the most mentally taxing parts of project management—discovery and triage—Indeed has created a global blueprint for AI maturity.
Use case 1: Automated project discovery and technical scoping
For Indeed’s Analytics teams, the discovery phase of a project was previously a high-touch administrative bottleneck. Senior analysts spent hours interviewing stakeholders and drafting charters before actual work could begin. Indeed solved this by using AI Studio to act as a first responder, automating the cognitive load of project kickoff.
AI-powered intake: When a stakeholder submits a data request via Asana forms, rules instantly parse the text to extract data sources and urgency levels.
Automatic charter drafting: As the project moves to discovery, AI Studio checks the request and creates a project charter and technical requirements document in the comments.
Predictive prioritization: The AI extracts business value and technical complexity during intake, allowing the team to prioritize the backlog by projected ROI.
Role shift from author to editor: Senior technical program managers now start with a 70% complete scope and a suggested level of effort, shifting their focus to strategic validation.
L'elemento più rivoluzionario è la fase di rilevamento automatizzata. In sostanza, abbiamo automatizzato il tempo di riflessione necessario per avviare un progetto. Questo ha ridotto i nostri tempi di consegna del 60% e consente ai nostri talenti senior di operare come editor strategici piuttosto che come raccoglitori di dati.”
Use case 2: Autonomous brand alignment with AI Teammates
Maintaining brand consistency across 60+ countries and 28 languages is a significant challenge for a global creative team. Indeed piloted a Content Strategist AI Teammate to act as an autonomous brand auditor, ensuring localized content aligns with global standards without manual review cycles.
Global brand auditing: The Asana AI Teammate functions as an always-on brand auditor, matching localized content to global guidelines across dozens of languages.
Instant brief generation: The teammate analyzes market-specific needs to generate creative briefs in seconds, maintaining the Indeed voice globally.
Cognitive delegation: By feeding the AI teammate deep institutional memory, Indeed has moved from manual brand-to-market alignment to an automated system of strategic auditing.
Reclaimed producer time: This autonomous oversight allows creative leads to focus on innovation rather than checking translations and asset compliance.
Configurare un AI Teammate non è tanto come programmare una regola, ma più come fare da coach a un collega del team. Con l'IA che genera bozze e verifica il contenuto istantaneamente, il nostro team ha spostato l'attenzione dall'inserimento dei dati alla verifica strategica, passando dalla gestione del lavoro alla progettazione dei risultati.”
Use case 3: The global creative operations engine
Managing a 70+ person in-house agency across 60 countries and 28 languages created significant coordination overhead. Indeed replaced its rigid legacy system with an automated Asana ecosystem that is now the number one AI-adopting team at the company.
Dynamic intake and triage: A single form captures requirements for 61 different job codes. 18+ custom rules then route the work to one of 80 specific portfolios based on region and asset type.
Automated reporting: Producers use Smart status to pull real-time data from custom fields and milestones, generating executive updates in seconds instead of hours of manual data mining.
Instant institutional memory: The team uses Asana AI chat to query the entire domain for historical context, finding specs for past global campaigns in seconds.
Global localization management: Multi-homing allows a single asset to live in a global production project while simultaneously appearing in regional portfolios for stakeholder visibility.
Non abbiamo solo spostato il nostro lavoro su Asana; l’abbiamo usata per eliminare il lavoro superfluo. Sfruttando gli aggiornamenti di stato intelligenti per automatizzare la parte più dispendiosa in termini di tempo delle operazioni creative, il data mining, abbiamo risparmiato 13 ore al mese, che ora vengono reinvestite nella strategia creativa.”
Conclusion
Before Asana, Indeed’s global teams faced a scaling wall of manual triage and administrative friction. By building an AI-powered operating system, the company has successfully decoupled its organizational output from its administrative headcount. This unified architecture ensures that as Indeed scales its reach to 60+ countries, its creative and analytics teams remain focused on the mission-critical strategy of helping people find better work. For Indeed, AI is the partner that handles the coordination so humans can handle the mission.